How content marketing taps into some of our deepest fears - which is why you should use it

I recently read about a psychologist who was teaching his 6-year-old daughter about feelings. The little girl was standing in front of a mirror, making faces at herself, so he asked her to make a happy face. She opened her eyes and cheerfully…

More of the most common mistakes you might be making in your content marketing that make it “not work” for you. Part 2

Recently I shared 6 common mistakes people make in their content marketing that will often cause them to say, “Forget it. It doesn’t work.” And I challenged you to think about whether or not you are making any of those mistakes yourself.…
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Some of the most common mistakes you might be making in your content marketing that make it “not work” for you. Part 1

I spoke recently with a well-known internet marketer who said to me, “I just don’t get content marketing. I don’t know how to make it work. I just don’t see the ROI in it and I think I want to stick with what I already know how to do.” This…
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Ensure your ROI with Content Marketing

This final part of the EPIC Content Marketing Formula, C (Conversion), helps you determine how to tweak your content marketing so you end up making money. We will look at these topics: Define “ROI” Funnel metrics Retargeting …
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Dominate and take over your market by creating EPIC content

Content marketing is the bridge between your prospects and your business. In a sense, it is the “voice” you present for your company, and for your products and services. What kind of voice do you want to have? Fun? Caring? Quirky?…
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Plan your EPIC content marketing and drive money to your business

In the old days, before GPS, when you wanted to get someplace, you had to take out a paper map and plan your route. You couldn’t just turn on a little computer, drive out of your driveway, and start following instructions from a disembodied…
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Content Marketing 101

Decades ago, if you ran a business and wanted to capture your prospects’ attention, you used newspapers and magazines as your primary marketing platforms. If you were a business owner in those days, most of the time all you needed was an…