Content is NOT king!

“Content is king”.

You hear that ALL the time. But I disagree. Content is NOT king!

Yes, content is absolutely essential for a business to be successful. And I don’t mean just any old content. It has to be GREAT content.

But we’re at a point now where great content is a given. If you don’t have great content, you aren’t even in the game. Average content won’t get you noticed and won’t bring you new clients or customers. Instead, I say…

CONTEXT is king!

And a huge part of context is – who’s sharing it. That is the critical element of content marketing that too few people are considering.

How do you get people to share your content for you? Well that’s the big question, isn’t it? Everyone wants to know the secret for creating viral content.

I want to tell you a story about a wine seller named Stephen Cronk.

Stephen was starting a new winery, and he was in a location where there were already 600 other wineries. He was going up against all these other well-established businesses and he wanted to figure out how to get his content out there and have an impact on his local wine market.

So he started creating videos.

They weren’t just any old videos though. They were authentic, personality-driven videos, with practical, useful information. They were also very optimistic; there was never anything negative in what Stephen shared. And the most important thing was, they were entertaining!

His early videos were OK, but the more he did them, the better they got. After a while, people started sharing them everywhere.  And then after he’d done over 200 videos he finally hit gold!  He did a video about how to open a wine bottle with his shoe!

And all of a sudden it went viral!

Viral content is…

Not only was it optimistic, not only was it authentic, not only was it practical, it was also highly entertaining.

That seemed to be the winning combination for what kind of content would actually go viral and help spread his message.  He got so much attention, he was featured in regional media outlets. His business just absolutely exploded after that one crazy video about how to open a wine bottle with a shoe.

When he started, Stephen developed an audience of people who were really interested in wine. People who wanted to understand more about wine and maybe even become wine connoisseurs.  Like Stephen, when you’re creating your quality content, you have to make it interesting. If it is entertaining and interesting, your audience is more likely to share it.

In addition, note that Stephen honed his storytelling skills over a period of time. He wasn’t a pro video blogger when he started, but he was consistent in showing up regularly.

So if you’re an entrepreneurs who says:

“I can’t do that, I can’t get on video, I can’t understand how anybody can do that, that’s just not my thing”… know that everyone starts somewhere. You’ll get better at it over time

Maybe you’ve got other ways of getting your message out there that are really working for you. If you have, that’s fabulous! But if you haven’t, and you’re looking for something else, a more effective way to share your information, then consider doing more videos, especially entertaining videos.

Let’s review what makes a video more likely to be shared widely. It must:

  • Be optimistic
  • Be authentic
  • Be practical
  • Be entertaining  
  • And most critically, be relevant to your audience.  

So ask yourself:

“What can I do to help get my material out there? How can I provide practical value for my audience? And how can I entertain them while I’m doing that?”

I’d love to see what kinds of things you come up with.

If you’ve got something really interesting to post about, take my challenge here and create a video that’s interesting, entertaining, practical and authentic (it’s really “YOU”!). When you’ve done it I’d love to see it.  Share your video in the comments below this blog post.

If you liked this post, join our 30 Days To a Flood of New Leads program! You will learn ALL you need to know to create engaging, valuable content, that inspires your prospects to take action!

Non-text content marketing to get attention and engagement

Are you a small business owner who doesn’t enjoy writing?

Perhaps you’re just tired of writing and you want something different? Or maybe your audience doesn’t like to read as much as they like other forms of content.

If that’s the case, I’ve got some great tips for non-text content and information that will capture your audience’s attention.

Video and audio

Videos are huge right now and people love them! Not only that, but 50% of people fail to read past the first 100 words on a website, but 95% of viewers will watch about a minute of a video. Keep it short and you’ll grab your audience’s attention!

Videos are all over social media, like Facebook and Instagram. If you want to be found more easily, always make sure you post your videos on YouTube which is a Google-owned search engine.

Your website is a critical place for your videos. 

You can post a video on your homepage and in your blog articles. And use plenty of video testimonials because they convert like crazy!

For either your website or your social media profile, consider using product demo videos. These can either be live or animated. Make it fun and interesting and you’ll keep your audience wondering what will happen next!

So videos are great. They capture people’s attention right away because people love to watch things that move. It’s just the way our brains are designed.

In addition to video, audio files – short teaching episodes, podcast interviews, and snippets of  coaching calls, or even snippets from an event – are also valuable for your audience.

At an event, record conversations with the people you talk to while you’re there; or maybe even invite the presenter to speak with you! Make sure you provide real value in your audio content piece, as with all your content pieces.

Interactive content

Offer your audience a variety of ways to engage with your content.

For instance, people love polls. They get lots of shares, at least in part because people like to compare their answers to how other people respond.

Another type of non-text content is surveys. Use surveys both to get people to engage, and to collect information for your company. Sometimes people want to respond anonymously, and sometimes they are willing to include their contact information and detailed answers to your questions. Once your prospect takes the time to take your survey, they are much more likely to engage with you in other ways!

In addition, surveys are great because you can frame the questions in such a way that you encourage people to think a little bit about how and why they may need help with a particular topic.

You may also consider creating an assessment for prospects to take (similar to a survey, but it is mostly intended to provide the prospect with revealing information about themselves). The idea is to include questions in the assessment that lead the prospect to recognize where they are falling short.

And of course, the questions are usually related directly to something you can provide for them as a service that will help fill a hole they haven’t even recognized yet. Assessments are valuable and people love to take them.

Visual content

A less interactive, but still valuable, type of content, are images.

One type of image is an infographic. People love infographics, again, because our brains love visuals. They are easy to digest and people love to share them.

If you want to include infographics in your content marketing plan, you can either hire someone to do it for you (such as on Fiverr), or you can try one of the online software program. Some, like Canva, are free, or you could purchase one of the many relatively low-cost programs available. They are usually a simple drag-and-drop interface.

Charts and graphs or snapshots of data make things really clear to understand.

Finally, bring your audience on a journey from point A to point B. Timelines are a great visual tool you can use that’s not written content.

I hope this has been really valuable for you. Think about what other types of content you can use to engage your audience, content that will help build connections and relationships; content that builds strong brand awareness.

If you liked this post, join our 30 Days To a Flood of New Leads program! You will learn ALL you need to know to create engaging, valuable content, that inspires your prospects to take action!

Let me entertain you! Your guide to entertaining content

Do you ever struggle to figure out what kind of information or content you should be sharing with your  audience?

If you are looking for lots of interaction, the absolute best type of information to share is entertaining information.

Top three things to know about entertaining content that gets you new leads:

  1. It helps you connect to your audience at an emotional level .
  1. It needs to be shareable. People like to share things and they’re more likely to share something if it’s entertaining in some way.
  1. It helps create brand awareness and loyalty among your audience. And that’s good for you because the more people that share your content, the more new leads you will get.

Here are the different types of entertaining content you can test with your audience: 

Informational Content

Some informational content is not especially entertaining and can be seen as very academic. So even if you’re sharing something informational, it must be engaging as well as useful. It should be something your audience can use, apply and learn from. Make sure it has some entertainment value!

The four parts that make up informational content are:

  • It must be relevant – It needs to be relevant to your audience’s personal experiences
  • It must be engaging – It must hold their attention
  • It must be valuable – Which means useful or educational
  • It must be inspiring – You want to inspire them to take action

Beautiful Content

Photographs are the easiest way to present beautiful content, but it could be a video or even an audio. Generally though, photos – and infographics – are easy to share. And “cute” can also be counted as part of this category. How many cat gifs does it take to be cute ? I don’t know; I’m a dog person myself but you get the picture. 😉

Funny Content

Think of the Dollar Shave Club. They share really valuable information about why people would want to buy their razors, and they’re very funny in the process. What other funny content have you come across lately? It’s usually pretty memorable, isn’t it?

Sex Sells

Sex! You know if you talk about sex you’re going to grab people’s attention. Sex sells! You may consider including sexual allusions along with at least one of the other types of entertaining content.

Inspirational Content

Tell stories of heroes or compelling events. Include pictures or videos. Inspirational content makes people feel good and gives them hope. Give them the idea that they can do something on their own. You want them to think, “If somebody else can do it, I can do it too!” This is why inspirational content is really valuable. Inspirational content also “inspires” your audience to take action.

Shocking, Weird & Scary Content

Entertaining content can also be something shocking, weird or even a little bit scary! The whole point is you want people to start talking about it and to create some buzz! That makes it shareable. It makes your audience connect with it at an emotional level.

Nostalgic Content

Do you have pictures from a reunion? Or from your home town from long ago? Something from your business’s history? Or even some world event that happened decades ago that’s really powerful that people connect to and is relevant to your audience? Remember, your goal is to connect with your audience at an emotional level. Nostalgic content can help you do that.

Combine several of the above!

You can look at something funny and weird. You can look at something that’s inspirational and beautiful. You could even look at something that’s weird and shocking. Think about all the different images and videos that you’ve seen out on the internet or on your TV. Under which of these categories does that content fit?

Often you will see that one piece of content actually employs three or more of these elements! Now you are really connecting with your audience!

So I hope this has been a valuable way for  to take a look at content and figure out how you can use it. If you’re interested in getting 30 days of great content to a flood of new leads then I invite you to join the course that I’m offering right now. Click the link below and tell your friends about it and I look forward to seeing you there.

Sign up for 30 days of great content to a flood of new leads!


Why you can’t sell to someone who doesn’t trust you. Part 2

In part two, I’m going to reveal how to present your unique solution that will solve your audience’s problem. (See part 1 here)

The second step is to show them how it’s possible to solve their problem.

You can do this by giving your audience a series of steps they need to take to solve it. Or, you could give them a case study of somebody else who has solved it already.

Now the person isn’t just problem-aware, they are solution-aware

So we’re moving up the ladder in awareness, simply by providing them with great educational material. You become their go-to person for this problem, and now they are even considering doing something about it!

Don’t stop there though. You continue to not only tell them the why and the what but now the how too. You provide them with hope. They don’t have to live with this problem forever.

As we discussed in the previous article, first describe why this problem is an issue for them and how it’s making them feel.

It’s very likely they can’t even identify it themselves yet. Use powerful words and powerful language that speak for them: “This is a real problem, I must do something about it”.

I emphasize this again: educate your audience about their problem. When you educate them, you become their go-to person

Because you become the authority regarding this problem in their life, you become “top of mind” for them.

The material you provide for them can be in print, digital, social media or videos. Almost anything! This is content marketing and you need to keep doing it to stay top of mind for your audience.

So they’re now both problem-aware and solution-aware. The final step is where we hit the jackpot…

That is when your prospect becomes aware of your product or service.

Now, a word of advice.

Do remember that they have multiple ways of getting a solution. You’re not the only person or company out there who is trying to help people with this issue.

You need to be fully aware of what your competition is doing. Identify for yourself how you are different from your competition, and what is unique about what you’re offering.

This will establish you as a brand they want to keep coming back to over and over again.

What does it mean to have a “unique solution” to their problem?

It could be a number of things…

  • You have a unique system that solves the problem.
  • You have unique resources to solve their problem.
  • You have a special guarantee that nobody else offers.

Think about Domino’s Pizza…

“Hot Pizza in 30 minutes or it’s free”

Their pizza wasn’t anything special but their guarantee was out of this world.

A lot of people loved that they were going to get their pizza in 30 minutes and it was going to be hot… even if it wasn’t the best pizza.

Have some way of differentiating your service or product above everyone else’s. Otherwise, you won’t stand out in the market. If your product or service is not unique, you’re going to lose your prospects.

And if you aren’t unique, and you aren’t educating them, you will lose your prospects’ trust

If they don’t trust you enough, they’re not going to pull out their wallets and give you their money. It’s that simple.

Let’s summarize:

Step One

You start out with the prospect who is not fully aware of what their problem is. You put out content to make them problem-aware. You help them articulate their problem. You tell them WHAT the problem is and WHY they have it.

Step Two

You let them know that there is hope for solving this problem. There are other people who have solved it. You tell them what the SYSTEM is for solving the problem.

Step Three

The final step is product or service-aware. This is when you have to stand out from the competition. You show them that you are able to solve their problems in a way that no one else can.

Until they’ve gone through this prospect-awareness journey, they are not ready to buy.

So don’t try and sell them when they first meet you. They need to develop a relationship with you. You need to develop a relationship with them. Only then do they want to pull out their wallets and give you their money in a mutually-beneficial relationship.

Where have you jumped in too soon to make an offer? What was the result? What do you think would be a better result if you had waited to develop that relationship?

I’d love to hear a little more about it, so please comment below!


Why you can’t sell to someone who doesn’t trust you. Part 1

People only buy from you when they know you well.

They have to really know you, like you and trust you.

And there’s a process for getting them from not knowing you even exist to knowing you well enough and trusting you enough to pull out their wallets.

Today I’m going to show you three steps to gaining the trust of your audience using great content marketing.

You see, no one wants to buy content marketing. Instead, what all business owners want – and NEED – is a great relationship with your audience.

And who is your audience? Those are people who are already in your world. People who mention to you they’re reading your material,  and who are engaging with you, or at least discovering you in one way or another.

That audience may come to you through ads, or referrals. And to build up that relationship, you offer them valuable information, or what is also known as content.

Content should be valuable, inspiring and educational

You’re the expert. You’re the authority.  Educate your audience to help them solve their problem in ways they haven’t thought of yet.

Instead of content marketing, many people also call it education-based marketing.

Use content marketing to build trust

So how do you develop this trust relationship? You have to go through a three step process:

You start with people who don’t even know you exist, and who barely even know they have a problem. What are they doing about it? They’re probably ignoring it and denying it.

Think about it….

How many times have you heard of somebody who’s had an illness, pain, or ache and a family member or good friend has said to them over and over again “you really need to go and see the doctor about that problem.

Their problem is obvious to everyone else but that one person, and they’re in denial about it.

They first need to become aware of the fact they have this problem.

Your job as the entrepreneur is to identify their feelings, their pains and their problems. You need to do that in visceral terms. So they realize they have a problem and that they need to do something about it.

If they don’t do something about it, it’s just going to continue. Some people are happy to keep going that way, but most people want to solve their problems and there’s only one way they can do that.

The first step is to become educated that the problem even exists.

So step one is what I call ‘Problem Aware’. In very strong language, it’s your job to let them know they have that problem.

So now you’ve got them to the point where they say “okay I have a problem and it hurts! What do I do about it?

You move them to step two which is to become solution-aware.

They need to recognize there are ways to solve their problem and there are many people who have already solved this same problem.

This is where you give them information that explains to them this is what the problem is.

So in the first step, you are talking about the problem: “This is why you have it and this is why it feels this way”.

Next you help them become aware that a solution exists.

In part two I’m going to share how you can present your solution to their problem so they see you as the person that can finally help them and lead them to become a customer.

So check back in and see what the next step is, in creating a trust-based relationship with your audience.

When have you – or someone you know – not paid attention to a problem that was really obvious to everyone else? What did it take to become “problem aware”? Please let me know in the comments!

How to A.M.P. Up Your Small Business This Week!

Like many small business owners, Ted feels like he is banging his head against the wall.

He has a local professional services company where he constantly needs to be finding new clients. Many people call it “prospecting”, which brings to mind both the image of knocking on doors of completely cold prospects, and the image from the wild west movies, of grizzled miners sifting through the dust, looking for gold.

There are some connections between the two mental images, wouldn’t you say?

Ted’s problem is finding qualified leads; that is, people who are not completely unaware of the value he can offer to them, and who are at least open to the idea that he might be able to solve a problem they have.

But like many other small business owners, Ted is reluctant to invest in the very thing that will help him get past the cold calls, and the frustration and uncertainty of not knowing if he’ll have enough clients by the end of the month.

So if you sometimes feel a bit like Ted, let’s help you A.M.P up your business! Here are the three big steps that will set you on a more profitable, more enjoyable path!

A = Audience 

Identify exactly who your Audience is. You can’t speak to everyone! This means you need to know not only what specific market you choose to serve (or niche, as it is also called), but also the specific type of person with whom you want to work (your perfect client, or avatar).

Identify their #1 problem. You must know this in their exact words. As the old cliche asks, “What keeps them up at night with worry?”

How does that problem make them feel? What thoughts go through their minds, both consciously and unconsciously? What do they think about themselves? About others in their life? About their circumstances? 

Until you know the answers to these questions, you simply won’t be successful. So interview and survey your current clients, in order to get the answers you need.

Once you get great clarity on the market and the individual, and you are serving them well, you will also have an Army of referrers to help you grow! This comes later in the steps, but it’s useful to keep it in mind as you begin (and it also fits under “A”!)

M = Message

Armed with deep knowledge of your audience, both individually and as a group, you are ready to help them solve their problem with your services and products.

Clarify your proposition. What are you offering to them? How will it solve their problem?

Know your brand positioning. You want to be able to influence how your audience sees your brand, especially in relation to your competition. What makes you stand out? Why should they pay attention to you, instead of to someone else?

Be remarkable. That is, memorable. Catch phrases like “Just do it” (Nike) can help you be memorable, yes, but there are many ways you can be remarkable. Start to make a list.

P = Plan

Now that you know your audience in great detail, you’ve identified your unique value statement, and placed yourself squarely above the rest of the competition in your audience’s mind, you need a plan to send the message to your audience! If all the above points are simply written down on paper, and you don’t share the message, you won’t have a business!

That is called marketing. You need a marketing Plan, including paid advertising.

It doesn’t have to be a long, fancy plan. You can start with a one-page document that summarizes all of the above points.

Make sure you answer the following: Who, What, When, Where, Why, and How.

A = Army of Referrers

The A.M.P. Up Your Business Blueprint comes back around to A again when you reach out to your current clients and customers, as well as partners in related businesses, and they become your Army of Referrers.

Are you ready to learn more about how to implement this type of 1-page marketing plan? Let’s have a 20-minute conversation and see where you should get started! Click here to apply. If it doesn’t seem like a good fit, I will let you know.

Just like the zombie horde is attracted to humans, you can attract your perfect horde to you!

The little I know about zombies – thank goodness! – it seems they are attracted to the smell of human blood. And it’s very difficult to get away from them!

Wouldn’t you LOVE to have new clients reaching out for you with just that much enthusiasm? 😉

What do you think creates that kind of compelling desire? Well, I don’t know about with zombies, but here with the living, it’s all about building a trusting relationship.

Trust is built on familiarity and mutual understanding

The BEST way for entrepreneurs to get that kind of mutual understanding is consistent, reliable communication.

I’d like to teach you how to communicate with your audience – your prospects and current clients – so you, too, can have that kind of relationship.

To get there, you need to create valuable, inspiring, engaging content (information!). Let me show you how to do it!

I am offering a brand new program, “30 Days to a Flood of New Leads” Content Marketing Blueprint.

In this program you’ll discover exactly what content marketing is, the most common mistakes people make, and why you really need to have a content marketing plan.

Each day you will have one or two simple tasks to create some content (useful information) that will help you be top-of-mind for your audience.  

By the end of the 30 days, you will have incorporated content creation into your daily habits, and you won’t be able to remember NOT doing it nearly every day!

And the results of this strategy will begin to show before the month is over. You will have people reaching out to you every day, friending and following you on social media, sending you messages about your products and services, and ultimately signing up to work with you.

What would these results mean for you and your business?

If you could get just 2 new clients a month from your content marketing strategy, how much would that be worth to you? What is that number? Go ahead, write it down!

If you did this for 3 months, or 5 or 6 months, now how much is that worth to you? And wouldn’t it likely grow exponentially?

What is your customer lifetime value? If you could get 5 new clients over the next 3 months, what is THAT number? Yes, go ahead and WRITE IT DOWN!

So you can see that figuring out how to really do content marketing the RIGHT way can significantly increase your business, starting within just 30 days.

So let’s cut to the chase. This program will eventually probably sell for at least $200, but since this is the beta version, I’m offering it for a mere $97.


Yes, just like someone cornered by the zombie horde, this amazing opportunity won’t last long! So make a decision and let’s just dive right into it!

UPDATE: We start on Monday, Nov. 14, so register by Sunday, Nov. 13! That’s all the time you have to decide! You are running out of time to attract your perfect client!

Click here to start this 30-day email course!

How information clutter is ruining your chances of being seen and remembered by your best prospects

Will your ideal prospective customer remember you when they are ready to make a purchasing decision?


While there is some question about the accuracy (and origins) of the numbers, we are often told that 20 years ago, consumers were exposed to 2000 messages a day, and that number is now around 5000 messages a day.

Regardless of the true number, I am sure you know it’s pretty high! We really are completely inundated with information. All day long.

It’s hard to remember!

Because of this constant bombardment of information and messages, we have trouble remembering what we did at 2:15 three days ago. And many people also have trouble remembering the name of the notary who helped them sign an official document 3 weeks ago.

So when your prospect is really ready to buy a product or service that you provide, it’s very likely they won’t remember you, your company, or your brand.

Whether you are an online business, focusing mostly on coaching and/or education, or a brick-and-mortar business, counting on lots of foot traffic, if prospective customers don’t remember you, what can you do about it?

Stay top-of-mind

You must focus on creating the brand recognition that is the lifeblood of any viable business. Because your prospects are not all ready to buy at the same time.

Some will be ready to buy today.

Some need a little more time or information.

Some need to develop more trust with you and your brand.

Some are only beginning to look for information.

Be prepared for the fact that your message WILL get buried. Just continue to create valuable content. Eventually, that familiarity will build trust in the mind of your prospect.

When you post something, don’t add to the “clutter”. In addition to being valuable, your content must also be engaging, relevant, and inspiring.

Create text, video, audio, and interactive content that captures your prospect’s attention.

Post frequently on social media. Sponsor local events. Send out print newsletters that are 100% guaranteed to land in your prospect’s mailbox (you can’t say THAT about email!).

This is one of a series of articles about relevant, valuable, engaging, and inspiring content as part of a profitable content marketing plan.

It’s your turn! What did you find most valuable in this post? What action will you take now, to make sure you don’t add to the clutter too, but still manage to stay top-of-mind?

The top 6 reasons small businesses struggle to get new leads and sales

Leads and sales is all about marketing. So if you don’t have a consistent, steady flow of new leads, converting into paying customers, you probably have a marketing problem.

So let me ask you: is your marketing strategy a little haphazard? Do you wonder how to increase your return-on-investment and get more leads and paying customers?

See if you match any of these top 6 problems faced by other small business owners:

1 – A lack of resources

This could mean time, money, people, or knowledge. When you are busy actually running your business every day, it’s challenging to come up with ways to meet this lack of resources.

2 – Poor understanding of social media

There are more than one billion people who are active on Facebook. And more than 100 million use Instagram every month.

If you aren’t taking full advantage of the social media platforms most often used by your ideal client, you are missing out on hundreds of opportunities to get in front of your core audience.

3 – It’s challenging to keep up with changing trends and technology

Unless you have a staff member whose primary job is to keep up with industry and market trends, it’s a struggle to know what the “latest and greatest” is.

The problem? Most of your competitors are figuring out how to do it… somehow.

4 – Lack of a marketing plan or strategy

As tempting as it is to just slap something together and send it “out there”, shockingly, this doesn’t usually work very well!

If your marketing doesn’t have a focus, your prospects and customers don’t focus on you either. Unfortunately, this goes back to problem #1.

5 – Expecting immediate results from long-term marketing tactics

This comes from not fully understanding how marketing works, and goes back to the problem of not having a plan.

6 – Not getting enough referrals

Word of mouth is not scalable, but it is still an important component of any business’ growth. It’s so important, in fact, that you can, and should, encourage referrals by offering incentives.

New customers are more likely to walk in, ready to buy, if they have a friend or family member who has already recommended your product or service.

There is another way!

If you would like to know a tried-and-true method to increase leads and sales, a method used by the most successful businesses around the world, of all sizes, please sign in below to download our short free ebook, “Guaranteed Customer Conversion for Small Businesses!”

At last! Automatic monthly income without a lot of time and effort!

In a previous article, I shared the first four of six compelling reasons to immediately produce a recurring revenue product as part of your product suite.

Continue reading below to discover the next two reasons, as well as one of the most efficient, yet effective, recurring products you can offer your customers and clients.

5 – You have more time to maximize client value and increase retention.

This is related to #4, above. When you can spend less time and money to acquire new leads and convert them to customers, it means you have more time and money to create an amazing experience for your current customers.

This also helps reduce churn, which means you spend even less time acquiring new customers.

The key is to go beyond expectations.

Think about it. When you go to a grocery store, you expect quality fresh produce and a decent selection of brands and food types. When you don’t get that, you complain.

If you walk in, however, and someone greets you at the door and asks you what you are looking for, and then they offer to compare prices for you, and they push your cart around the store for you… Well, that is an entirely different experience.

So always give your customers what they expect. And with the extra time and money available to you when you use the recurring revenue model, make sure you also give them a WOW experience.

6 – You can focus on outcomes, instead of being a commodity.

Commodities can be bought and sold. You can measure them and count their features.

Commodities are such things as diamonds, air conditioners, cars, etc. You can measure how many they are, and sometimes how much energy they use.

Instead, with a recurring income product or service, you can market by emphasizing the outcome your customers are looking for.

You can talk about how they will feel when they use the gym as often as they want; or the peace of mind it will give them to know that someone is always on call if their washing machine breaks down; or how working with you every month as a business coach will turn their business – and life – around.

You are not held to providing your service or product for a certain number of hours. This means your customer feels more confident turning to you when they really need to, and you feel secure with money coming in every month. It’s a real win/win for both of you!

The real result: Relationship

While all this is terrific news for you and for your customers, even better is the end result of your recurring income service or product: the relationship you build with each individual in your community.

The ongoing “touches” you get to have with your customers and clients increase the opportunities for you to get to know them, and for them to get to know you. And, of course, the more you get to know each other, the more you will like each other. And trust comes next, after “knowing” and “liking”.

Never, ever underestimate the power of presence – being available to someone regularly – to build the relationship. And in this case, the business.

A great model for automatic monthly income – without a lot of effort

If you are someone who has a list of subscribers – people who have raised their hand and given you permission to show up in their email inbox – you now have available to you the best way to increase both their relationship with you, and, naturally following on that, their expected results.

How do you improve that relationship and their results?

By giving them something concrete to learn and apply each month.

It’s possible to create a membership site and continually update it. That is, indeed, a valuable service and it helps boost relationships.

But if you don’t have the time – nor the inclination – to run a membership program, a simpler, yet still highly effective recurring revenue offer is a monthly subscription newsletter.

You can certainly write and produce this newsletter yourself, or you can let my company do this for you.

All you need to do is allow one of us to interview you – or your team members – once a month for 30-40 minutes. We take over from there.

We get the recording transcribed, “massage” the content so it sounds JUST like you, set it up in a nice-looking template, then send it to the printer/distributor for you. (Printing and shipping costs are obviously separate from our content management fee.)

That’s it!

Of course, you do need to sell subscriptions to your list, but it doesn’t take very many sales before you’ve covered all your costs, and the rest is pure profit. All while you are providing valuable, relevant, engaging content that makes a difference in the lives of your customers.

I know, you may say, “Why would I mail a print newsletter these days??”

The truth is, people have stopped paying attention to their email inboxes. Lots of emails end up in the wrong tab – or in spam – and they never even get opened (what is your personal open rate, after all)?

On the other hand, how much of your “snail mail” do YOU open, especially when you’ve paid for it? And don’t you think it becomes easy to include an insert to other services and products you may want to offer as well?

If you are ready to receive automatic monthly income without a lot of time and effort, please apply here for a consultation. We are ready to help you increase your Impact, Influence, and Income through the power of engaging, inspiring content!

Do you have a “hole” in your marketing funnel that is leaking leads and sales? Take our quiz and find out!

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