Content is NOT king!

“Content is king”. You hear that ALL the time. But I disagree. Content is NOT king! Yes, content is absolutely essential for a business to be successful. And I don’t mean just any old content. It has to be GREAT content. But we’re…

Non-text content marketing to get attention and engagement

Are you a small business owner who doesn’t enjoy writing? Perhaps you’re just tired of writing and you want something different? Or maybe your audience doesn't like to read as much as they like other forms of content. If that’s…

Let me entertain you! Your guide to entertaining content

Do you ever struggle to figure out what kind of information or content you should be sharing with your  audience? If you are looking for lots of interaction, the absolute best type of information to share is entertaining information. Top…
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Why you can't sell to someone who doesn't trust you. Part 2

In part two, I'm going to reveal how to present your unique solution that will solve your audience's problem. (See part 1 here) The second step is to show them how it's possible to solve their problem. You can do this by giving your audience…
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Why you can't sell to someone who doesn't trust you. Part 1

People only buy from you when they know you well. They have to really know you, like you and trust you. And there's a process for getting them from not knowing you even exist to knowing you well enough and trusting you enough to pull out…

How to A.M.P. Up Your Small Business This Week!

Like many small business owners, Ted feels like he is banging his head against the wall. He has a local professional services company where he constantly needs to be finding new clients. Many people call it “prospecting”, which brings…

Just like the zombie horde is attracted to humans, you can attract your perfect horde to you!

The little I know about zombies - thank goodness! - it seems they are attracted to the smell of human blood. And it’s very difficult to get away from them! Wouldn’t you LOVE to have new clients reaching out for you with just that much…

How information clutter is ruining your chances of being seen and remembered by your best prospects

Will your ideal prospective customer remember you when they are ready to make a purchasing decision? Seriously. While there is some question about the accuracy (and origins) of the numbers, we are often told that 20 years ago, consumers…

The top 6 reasons small businesses struggle to get new leads and sales

Leads and sales is all about marketing. So if you don't have a consistent, steady flow of new leads, converting into paying customers, you probably have a marketing problem. So let me ask you: is your marketing strategy a little haphazard?…

At last! Automatic monthly income without a lot of time and effort!

In a previous article, I shared the first four of six compelling reasons to immediately produce a recurring revenue product as part of your product suite. Continue reading below to discover the next two reasons, as well as one of the most…

If everyone else is doing it, why aren't you?

Netflix does it. GE does it. Verizon does it. Your local gym does it. What’s the common denominator? They all have some sort of recurring income product, also known as a membership model. In this day and age, recurring income is THE…

Why do 50% of new businesses fail within the first five years?

That statistic is both shocking, and not shocking, at the same time. We’ve all seen local businesses come and go. Just as a restaurant begins to become your favorite, it disappears, sometimes without warning. Or a favorite used…

When you KNOW what to do, and still find you aren’t doing it

Head down, one light left on in the house, darkness outside the windows. My husband kissed me goodnight a couple of hours ago. Even the dog who always lies at my feet has gone upstairs to bed. “Et tu, Terra?” This week, Neil Patel…
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The 3S Marketing System: SEO, Syndicated Content, and Social Media. Go from Relationship to ROI

It’s late Saturday morning. You are new in town and are ready to go explore. You step out your front door, a little uncertain in which direction you should go, when you notice the neighbors on either side of you are also out in their front…

Content not only drives traffic, it creates leads. And customers.

“Companies that published 16+ blog posts per month got almost 3.5x more traffic than companies that published between 0 - 4 monthly posts.” Hubspot research Wow. Content makes a serious difference. The thing is, you need to have a…